As part of my digital marketing course curriculum, I conducted a comprehensive audit of Athleta’s online presence across Instagram, TikTok, and Facebook.
I analyzed engagement metrics, identified strengths like ambassador partnerships and the #PowerOfShe campaign, and developed actionable recommendations to enhance their content strategies. My insights focused on leveraging trends, increasing cross-platform consistency, and improving audience engagement to drive brand visibility and connection.
Athleta Social Media Audit
Hedon Digital Marketing
Case Study
The Hedon Digital Marketing Case Study outlines a strategy to help Hedon, a luxury motorcycle helmet brand, break into the U.S. market.
The focus is on maintaining the brand’s exclusivity while addressing challenges like competing in a saturated market and converting online sales for high-ticket items. Key recommendations include geo-targeted advertising, partnerships with U.S. luxury brands, and leveraging SEO to attract organic traffic.The goal is to build Hedon’s digital presence, increase conversions, and cultivate a loyal customer base.
