2024 Lantern Festival Campaign
As Marketing Director for the Asian American Students Association at the University of Miami, I spearheaded the marketing campaign for the annual Lantern Festival, a celebration that connects students and the surrounding community with Asian cultural traditions. My role involved shaping the vision, aesthetic, and overall direction of the campaign, ensuring that it effectively communicated the event’s theme of unity and cultural appreciation.
Additional creative material produced that is not shown in the slider photos includes: horizontal/vertical/square digital fliers, physical fliers, A-frames, Instagram Reel promotion, TikTok promotion, physical event handouts, and other various Instagram graphics
The 2024 Lantern Festival had a total of 227 recorded attendees
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TARGETED EMAILS
During my time at LocaliQ | USA TODAY Network, I worked on 20 email campaigns from start to finish. This included 3 where I was responsible for the creative direction. These campaigns required me to write or select engaging copy, determine images, and design the email layout from scratch due to the absence of client-provided creatives. I ensured that each email aligned with the client’s brand identity and marketing goals while optimizing for engagement and conversion.
Tri Delta Design
A Tri Delta design created on Adobe Illustrator that can be used on sweatshirts, shirts, tote bags, and posters.